Smear Today...

Damien McBride’s dismissal should come as no shock to Westminster followers. The man behind Gord’s rise to fame has never been a stranger to aggressive and downright personal tactics when it comes to political strategy. “McPoison” to his “friends”, even by the likes of “Honest-John” Mandelson (credited with coining the alias) he’s seen as a divisive character.

There seems to be little point in my input into this debate, as it will be dragged through the media like some love-hate celebrity cancer “tragedy” (well, maybe not that bad). What does come out of all of this is the whinging toddler response of the Conservatives. Mr. PR himself knows that by constantly demanding for apologies from the current administration can show it to be one of two things. If they do apologise, it’s a definite admission of guilt. If they do not apologise, they look to be “out-of-touch” and less credible.

The reality here is that it could not have come at a better time for Cameron. Every politician’s role is to discredit the opposition and whereas the often cloak and dagger approach of Westminster always raises its head as “sleaze” when someone actually proves it, the incredulous wounded-lamb technique is certainly helping Cam & co. Once more they can rally the tabloids to run and run with what is really a non-story, yelling: “It’s not fair! It’s not fair!”

So the Jerk shall pay this no further heed. Any time we hear a demand for a public apology that is not met, it always seems to be a hollow apology that has been cross-examined by advisors and strategists - hardly a human display of genuine remorse.

This is all boring and irrelevant. Get on with making some policies Tories, before you’re just spouting hot air and rhetoric.